Guillermo Travez with a text-box by Eric Goewie

In: UA Magazine 6 - Transition to Ecological Urban Agriculture: A Challenge

Consumers are increasingly calling for safe and healthy food and have more knowledge about this. Once convinced, they are more likely to accept higher prices for such food. Producers should therefore thriving to prove that the quality and safety of their commodities is to consumers' standard. Labelling is a strong tool to do so. But what is labelling? And how to certify that the label does what it promises? Certification is the answer to this.