Amelia Luz P. Agbayani, Robert J. Holmer, Gerald E. Potutan and Wilfried H. Schnitzler

In: UA Magazine 5 - Methodologies for UA research, policy development, planning and implementation

Two studies were conducted to characterise the demand of private households, vendors and institutional users for fresh vegetables in Cagayan de Oro City, the Philippines. Specifically, these surveys aimed to provide baseline data for decision-makers and farmer-practitioners to further improve the market transparency for vegetables and, thus, contribute to better producer and consumer linkages.